HARO link building is one of the easiest and most effective ways to build quality inbound links. If done correctly, it can lead to more traffic, a higher domain authority score, and improved brand visibility.
However, before you begin, it is important to familiarize yourself with HARO’s rules for sources.
What is HARO?
HARO is an online service that connects journalists with sources for their stories. It’s free to sign up for a HARO account, and then you’ll receive daily emails with queries that journalists are looking for quotes and commentary on.
Journalists will often include a link to your website in the article they write, which can help you build your brand’s authority and visibility as a thought leader in your industry. In addition, you’ll gain valuable backlinks that can help boost your search engine optimization (SEO).
The key to success with HARO is to be proactive and constantly check for new queries. It can be a time-consuming process to scour the daily emails and then find and pitch the right opportunities. For this reason, many marketers choose to work with a HARO link building service. They’ll take care of the day-to-day work and save you the time and energy it takes to find and pitch a response.
How do I get a link on HARO?
HARO is an excellent tool for business owners and marketers looking to build their brand and gain organic traffic. By pitching articles and contributing to media sources, you can earn backlinks that will boost your site’s SEO.
Getting links on HARO is not difficult, but it does take time and requires some practice. The best way to start is to sign up for HARO’s daily digest emails and monitor queries that match your industry. You can then respond to the query with relevant information and a link back to your website.
Remember that journalists and editors are inundated with pitches, so your contribution must be compelling and valuable. It also helps to have existing credibility, such as a high-performing website or social media presence. You can also hire a HARO link building service to do the work for you. These services typically charge by the link and can be a good option for businesses that don’t have time to pitch to journalists themselves.
How long does it take to get a link on HARO?
The beauty of HARO is that you can build links quickly and effectively. However, it does take a lot of time and effort to monitor the queries daily, select relevant ones to respond to, and then hope that your response is selected. If you’re not willing to commit the time and resources, it may be worth seeking out a HARO link building service that can handle the task for you.
Using HARO to build links can be one of the safest and most cost-effective ways to increase your search visibility. In fact, a study by Zestard Technologies found that HARO backlinks from credible publications are the highest-quality links that improve domain rating (DR).
Signing up for HARO is free and once you do, you’ll receive digests of journalist queries three times per weekday – at 5:35 AM, 12:35 PM, and 5:35 PM. You can filter which categories you want to be sent so that only queries related to your industry or niche are received.
Is HARO a good link building strategy?
HARO link building is an excellent strategy for businesses looking to increase their domain authority. Backlinks from high-quality publications signal to Google that your website is trustworthy and authoritative. Additionally, a backlink from a reputable publication positions your brand in front of a new audience, driving traffic and generating leads.
While HARO is one of the best ways to build quality links, it’s important to have a well-rounded PR and digital PR strategy that incorporates other link building methods. For example, a customized outreach campaign would focus on pitching only to relevant publications with a high domain authority and DA.
In addition, a HARO strategy should be focused on building relationships with journalists and keeping up-to-date on the latest news in your industry. In the long run, this will help you secure more opportunities in the future and boost your website’s visibility. The good news is, it’s not impossible to do! With persistence and a well-thought-out strategy, you can achieve your goals of increasing traffic.
Hailing from the United Kingdom, Justin L. Paul stands at the forefront of the dynamic and ever-evolving field of digital marketing, specializing in the intricate art of link building. His journey is a testament to the power of strategic thinking, technical prowess, and an unwavering commitment to fostering digital connections. As a key player in the digital realm, Justin’s influence has been particularly pronounced in his role as a link building strategist for Thor-Codec, a platform dedicated to pushing the boundaries of audio and video codec technologies.